Announcement PDF hipages Group Holdings Ltd ABN 67 644 430 839 Annual Report 2026 Australia and New Zealand’s #1 platform to connect households with trade and home improvement businesses. Transforming the home improvement industry to build better lives for everyone. Acknowledgement: We acknowledge the Traditional Owners of the land in all States and Territories on which we work and report. We pay our respects to Aboriginal and Torres Strait Islander Elders past, present and emerging; and honour their history, cultures and traditions of storytelling. Disclaimer This report may contain forward-looking statements. These statements are based on an assessment of present economic and operating conditions and on a number of assumptions regarding future actions and events; and accordingly, are not guarantees of future performance. To the maximum extent permitted by law, neither hipages, its subsidiaries, their respective officers, employees, agents or consultants nor any other person will be liable for loss arising from or in connection with reliance on, or use of, any information in this report including any forward-looking statements (even in circumstances of negligence). ii hipages Group Annual Report 2026 Contents What guides us 2 Our journey 3 Operational highlights 4 Financial highlights 5 Letter from the Chair 6 Letter from the CEO 8 Business overview 12 Group strategy 16 People and Culture 26 Environmental, Social and Governance 32 Financial Report 37 Shareholder Information 146 Corporate Directory iii hipages Group Annual Report 2026 1 At hipages Group, our purpose is to transform the home improvement industry to build better lives for everyone. Our vision is to be the most trusted partner in the home improvement industry. We are driving the digital transformation of one of the last industries to modernise, creating meaningful impact for trade businesses and households alike. We take pride in the positive results we deliver every day and remain committed to providing superior value, service and innovation. Our 20-plus year track record sets us apart: hipages has earned a trusted position helping trade businesses grow and succeed, and our FY27 strategy continues to focus on strengthening and expanding that position. Guided by our DNA of ‘Make it happen’, our values shape recruitment, decision making, performance; and form the cornerstone of our recognition and reward programs. What guides us Our values define how we act and guide our decisions. Service We enjoy exceeding expectations Value We don’t hold back in adding value Being Genuine We are real people who breathe life into the brand Innovation We constantly challenge the way things are done Collaboration We bounce ideas around and respect each other Our DNA Make it happen The foundations of our business strategy and operations are our purpose, vision and values. 2 hipages Group Annual Report 2026 Our journey These milestones provided the leverage to grow free cash flow by 66% to $9.4 million and revenue by 9% to $90.6 million. 2023 Exclusive managed service partnership with IKEA kitchens Launched payments solution via Stripe 2025 Successful migration to Single Tradie Platform in Australia Change to full subscription model in New Zealand 2026 Introduced smart quotes Embedded AI across the product Strategic acquisition of VIZ Insurance 2021 hipages Group again named #2 Best Place to Work 2020 Listing on ASX as HPG Move to subscription-only model Strategic acquisition of Call of Service, the foundation of tradiecore job management 2018 Bunnings partnership commences 2004 hipages launches as a directory product 2011 Evolution from directory to marketplace (pay per lead) 2016 News Corp Australia strategic investment in hipages hipages Group Annual Report 2026 3 Operational highlights Serviced Businesses 60.4k Subscription ARPU $2,475 Business-Household Connections 2.7m ARR excl GST $95.6m ANZ’s #1 platform to connect households with trades and home improvement businesses 2.56m 2.77m 2.84m 2.82m 2.70m FY22 FY23 FY24 FY25 FY26 $59.7m $68.7m $77.3m $88.4m $95.6m FY22 FY23 FY24 FY25 FY26 $1,707 $1,872 $2,079 $2,267 $2,475 FY22 FY23 FY24 FY25 FY26 49.1k 50.7k 54.5k 54.9k 60.4k FY22 FY23 FY24 FY25 FY26 4 hipages Group Annual Report 2026 Financial highlights Total Revenue $90.6m Free Cash Flow $9.4m EBITDA Margin 25.3% EBITDA $22.9m Delivering sustainable growth 17% 18% 22% 24% 25% FY22 FY23 FY24 FY25 FY26 $10.7m $12.3m $16.4m $19.6m $22.9m FY22 FY23 FY24 FY25 FY26 -$3.9m -$2.8m $2.1m $5.6m $9.4m FY22 FY23 FY24 FY25 FY26 $61.9m $67.0m $75.8m $83.1m $90.6m FY22 FY23 FY24 FY25 FY26 hipages Group Annual Report 2026 5 Dear shareholder, FY26 was another important year in the journey of hipages Group. Throughout the year, the Board worked closely with management to oversee the execution of the Group’s strategy, monitor performance against our objectives and ensure robust governance, risk management and capital allocation to support future growth and sustainable long-term value creation. Pleasingly, the Group delivered financial results that were in line with the guidance we provided at our first half results, while continuing to invest in product development, technology and future growth initiatives. Statutory NPAT of $15.0 million was significantly up on FY25, benefiting from $8.9 million of previously unrecognised deferred tax assets primarily related to historical tax losses and R&D tax credits. Long-term shareholder value creation The Board is committed to disciplined capital allocation, balancing organic growth investment, technology and product innovation and potential inorganic growth opportunities with shareholder returns. During the year, management continued to execute on the Group’s growth strategy, strengthening the core marketplace, adding new platform capability and AI-powered functionality, while also moving into a new attractive adjacency to further expand our addressable market via the acquisition of a majority stake in VIZ Insurance. The Board views this investment as a significant strategic milestone for the Group, demonstrating the strength of the team’s execution capability and the significant opportunity presented by expanding into complementary adjacencies. The Group’s strong cash generation gives us the flexibility to balance growth investment and shareholder returns. Our balance sheet further strengthened during FY26, with cash and funds on deposit increasing to $34.2 million. During the year, we commenced an on-market share buy-back of up to 10% of the Company’s shares, reflecting the Group’s strong financial position, the Board’s confidence in the long- term outlook and our commitment to disciplined capital allocation. Consistent with the Group’s capital allocation priorities, no dividend was declared. Building a resilient business Technology and product innovation, artificial intelligence and cyber resilience are critical pillars to support the long- term growth of the business. As technology evolves and customer expectations change, we are focused on investing to deliver new capabilities that strengthen our competitive position while protecting the trust our customers place in us. We believe AI will continue to play an important role in driving both growth and productivity in the years ahead. At the same time, cyber resilience and data protection remain critical priorities. We continue to invest in security, privacy and governance capabilities to ensure we maintain the confidence of our customers and stakeholders as technology and digital risks continue to evolve. Board renewal In June, we announced that Nicholas Gray, nominee director of major shareholder News Corp Australia, would step down from the Board following our FY26 results, having been appointed to a new senior executive role at News Corp Australia. Nicholas, who has been a director of the Group since 2020 and has been a member of the Group’s Remuneration and Nominations Committee, has since been succeeded by Sally Fielke, who is a senior Corporate Affairs executive and qualified lawyer, currently Group Executive, Corporate Affairs at News Corp Australia. Letter from the Chair FY26: Another step in the evolution of hipages Group 6 hipages Group Annual Report 2026 Sally brings a wealth of experience in corporate affairs, legal and executive leadership, gained across senior roles at listed companies and in CEO roles across a number of industry associations. She is already proving to be a valuable addition to our boardroom. On behalf of my fellow directors and the hipages team, I would like to thank Nicholas for his significant contribution over many years, including our journey from a private to a listed company. As one of Australia’s most experienced media executives, Nicholas has brought a wealth of knowledge and expertise and we wish him well in his new role. Well positioned in FY27 We enter FY27 with a clear strategy, talented team and strong balance sheet and cash generation that enables us to invest for the future. The opportunities ahead of us are significant. The Board is focused on working with Roby and our management team to implement our growth strategy to deliver long-term value for shareholders. On behalf of the Board, I would like to thank the entire hipages team for their contribution throughout FY26. Finally, thank you to our shareholders for your ongoing support and confidence in hipages Group. I look forward to speaking with many of you at our Annual General Meeting in November. Yours sincerely, Inese Kingsmill Non-Executive Chair B Bus MAICD hipages Group Annual Report 2026 7 I am proud of the progress we made in FY26 and of the incredible efforts of our team. Throughout the year, we continued to execute on our long-term vision to make home improvement seamless while helping tradies build stronger, more successful businesses. We achieved our financial objectives set out at the half year, completing the migration of Australian customers onto new pricing plans and accelerating our evolution towards a multi-product platform serving trade businesses and households across Australia and New Zealand. Our strategic roadmap remains focused on growing the value we provide to customers, increasing platform engagement and creating a broader ecosystem of products and services that support the day-to-day operations of trade businesses. Delivering growth at scale Total revenue grew by 9% to $90.6 million, achieving our stated guidance and reflecting the strength of our recurring revenue model, which now accounts for 98% of Group revenue. Monthly Recurring Revenue (MRR) grew 8% to $8.0 million, translating to Annual Recurring Revenue (ARR) of $95.6 million. The Australian marketplace continued to perform strongly, even in a softer consumer environment, with high connection rates and ongoing lead pricing optimisation more than offsetting lower connection volumes. Customer migration to higher-value plans, customer ascensions and increased platform engagement continued to drive ARPU growth in Australia and New Zealand. The completion of the Australian pricing plan migration, alongside the launch of new platform capabilities, job management features and AI- enabled tools, helped further integrate hipages into the daily workflows of our customers. These initiatives simplify many of the operational tasks involved in running a trade business, from quoting and scheduling through to customer management and job execution. This is helping position hipages as an increasingly important partner to our customers, extending our role beyond lead generation and deeper into the daily operation of their businesses. Serviced businesses grew by 10% to more than 60,000, reflecting underlying business growth and the addition of approximately 4,500 businesses through the VIZ Insurance acquisition. Subscription ARPU increased 9% to $2,475 while the subscription base remained robust at 36,400 businesses. Operating leverage and disciplined cost management continued to deliver strong profitability outcomes. EBITDA increased 17% to $22.9 million with EBITDA margin expanding to a record 25.3%. Free cash flow increased by 66% to a record $9.4 million, with every incremental dollar of growth revenue generated translating into 50 cents of free cash flow (refer to Figure 1, page 11). This highlights the operating leverage and significant cash generation potential of the business as it continues to scale. Our balance sheet further strengthened, closing with $34.2 million in cash and funds on deposit. This provides significant flexibility to continue investing in growth initiatives and strategic opportunities. Letter from the CEO FY26: Building a multi-product platform for tradies and households Innovation will always be an important enabler of our strategy. 8 hipages Group Annual Report 2026 Expanding the opportunity hipages is the #1 marketplace connecting households and tradies across Australia and New Zealand. More recently, we have expanded into job management software, payments and platform services. FY26 marked the next stage of our evolution, with the acquisition of a majority stake in VIZ Insurance. Insurance is a natural adjacency for hipages. It is essential and highly relevant to our customer base. The VIZ acquisition both expands our addressable market and strengthens our ability to participate in a greater share of customer spend. The acquisition also reinforces our broader strategy of building a multi- product platform around the needs of trade businesses. By leveraging the trusted customer relationships and distribution capabilities already established through our marketplace, we can efficiently expand into adjacent categories that provide additional value to customers while creating new growth opportunities for the Group. We see a much larger opportunity than simply lead generation and job management. Every additional business we service creates the opportunity to deliver more value-added products, deepen engagement and increase customer lifetime value. This remains a key driver of our long-term growth strategy. hipages Group Annual Report 2026 9 Product innovation and AI Innovation will always be an important enabler of our strategy. Throughout FY26, we launched a number of important product enhancements, helping tradies win more work, manage jobs more efficiently and reduce administration. New functionality included Smart Quotes, Estimates, Scheduling, Location Tracking, Booking Requests, Review Management and AI-assisted experiences for both tradies and households. We are increasingly embedding AI throughout the platform. We view AI not as a single initiative but as a capability that can improve almost every aspect of our ecosystem. From helping households describe projects more effectively, through to assisting tradies with quoting, scheduling and customer communications, AI has the potential to significantly improve both customer outcomes and productivity. Our unique position at the centre of millions of home improvement interactions provides valuable data and customer insights that can be leveraged to build increasingly intelligent products over time. We believe AI will become a significant competitive advantage as these capabilities continue to develop. As our technology capabilities continue to evolve, we have also maintained a strong focus on platform reliability, cybersecurity, data protection and the responsible deployment of AI. Preserving customer trust remains critical as we scale our platform and introduce new technology-driven experiences across the ecosystem. Focus on growth in FY27 Our progress achieved during FY26 positions us strongly for FY27. We will continue investing in innovation, AI integration, platform engagement and expansion services while maintaining a disciplined approach to cost management. We see opportunities to grow across both sides of the marketplace, deepen customer engagement and further expand our role in helping trade businesses manage and grow their operations. We enter FY27 with a clear strategic roadmap, a growing product ecosystem and increasing opportunities to expand beyond our traditional marketplace offering. Our focus remains on disciplined execution, delivering value for customers and building a scalable platform capable of supporting long-term sustainable growth. Our FY27 targets reflect this confidence. We are targeting revenue growth of 9% to 11%, EBITDA margin of 25% to 27% and free cash flow of between $11 million and $13 million. Thank you to the entire hipages Group team for their dedication, energy and commitment to our customers. I would also like to thank our Board for their ongoing guidance and support. Thanks also to our fellow shareholders for your continued support as we build the leading platform for trade businesses and households across Australia and New Zealand. Roby Sharon-Zipser CEO and Executive Director B Comm GAICD CA Letter from the CEO 10 hipages Group Annual Report 2026 FY25 FY26  Revenue  Free Cash Flow (FCF) $83.1m $5.6m $90.6m $9.4m +$7.42m vs pcp +$3.73m vs pcp 50% Cash Flow through rate Figure 1: Operating leverage driving step-change in Free Cash Flow generation hipages Group Annual Report 2026 11 Business overview hipages Australia Marketplace Performance FY26 saw the marketplace continue to perform exceptionally well, demonstrating the resilience of our business model in an uncertain macroeconomic environment. Job volumes were down ~3%, and connections¹ declined 5% year-on-year to 2.6 million, reflecting the subdued consumer confidence and its impact on discretionary spending. Despite this, the marketplace continued to strive and exhibited a high 84% job connection rate², supported by continued improvements to our AI-driven job/business matching engine. This demonstrates that households continue to receive quality outcomes and that trade businesses remain highly engaged on the platform. Our yield strategy continued to deliver; ARPU grew 8% to $2,575 (refer to Figure 2). Twelve-month revenue retention held stable at approximately 58% despite ongoing pricing and product evolution, highlighting the strength of the value proposition we deliver to home improvement businesses. Key drivers fuelling ARPU growth include: • Completion of the migration of Australian customers onto new pricing plans in October 2025 • Continued optimisation of job lead pricing, coupled with our AI-driven matching engine, driving increased credit usage, ascensions and lead pack purchases • Continued evolution of the customer mix towards higher- value plans, with more than 20% of new customers ascending to a higher price point within their first six months on the platform Continued yield growth and exceptional household experience. 1. Connections occur when a tradie claims a job, triggering usage of their lead credits included in their subscription. 2. Connection rate defined as # jobs with at least one business-household connection as a % of total # jobs posted on hipages Australia. Figure 2: hipages Australia ARPU ($) FY22 FY23 FY24 FY25 FY26 $2,575 $2,381 $2,199 $1,985 $1,789 Figure 3: Serviced businesses (‘000) FY22 FY23 FY24  hipages Australia  VIZ Insurance FY25 FY26 54.3 48.8 48.1 46.0 45.0 4.5 49.8 12 hipages Group Annual Report 2026 Serviced businesses³ grew 11% to 54,300 (refer to Figure 3), including approximately 4,500 businesses added through our acquisition of a majority stake in VIZ Insurance. On a like-for-like basis, excluding VIZ, serviced businesses grew 2% to 49,800, with revenue per serviced business up almost 6% to $1,714. Growing the total base of businesses we serve is what creates the opportunity to sell value-added services outside the lead generation subscription model — whether lead generation, job management, insurance or other expansion services — extending our growth opportunity well beyond the traditional marketplace offering. The Australian subscription base remained resilient, with 33,000 subscription businesses at the end of June 2026 following the completion of the pricing plan migration. Looking ahead, there is considerable opportunity to grow both the number of businesses we serve and the value we deliver to each, as we continue to enhance the trade business experience through value-added services and an improved platform designed to make hipages an essential business partner. Brand Authority We have achieved strong reach and brand awareness while continuing to reduce our marketing spend as a percentage of revenue. Highlights include: • Evolution of our media model from a historical sponsorship focus (The Block) to a diversified, ‘always-on’ model that is more scalable and reaches new audiences • Establishment of social media as a new growth channel across Facebook, Instagram and YouTube, fuelling new business registrations while boosting engagement and followers • Multichannel, always-on campaigns aimed at tradies across radio, streaming platforms, TV and YouTube • Complementary SEM/SEO investment maintained in line with FY25 to help manage marketplace balance • Strong brand awareness among trade businesses (73%) and homeowners (68%)⁴ • Marketing spend reduced a further 1 percentage point to 24% of revenue while navigating a challenging macro environment and increased competition Homeowners We continue to enjoy strong brand health among homeowners. Total awareness was maintained at a record 68% among homeowners in the age bracket 30–65yo⁴. hipages is the clear category leader for households. We are ranked #1 for licensed tradies and experts, #1 for top-of- mind awareness among websites and apps that connect homeowners with tradies and home improvement experts, and the #1 preferred way to connect with tradies and home improvement experts⁴. Homeowners continue to enjoy a great experience with hipages, with the job connection rate remaining high at 84%. During FY26 we launched a new AI-assistant for households, further enhancing the job posting experience, and we will continue to improve that experience in FY27 – making it easier for households to post a job while giving trade businesses a clearer and more detailed job description to work from. Tradies The brand remains strong among trade businesses despite an increasingly competitive landscape. hipages continues to lead the category, with total awareness reaching 73%, up 5 percentage points on the prior year⁴. hipages is ranked #1 as the way to grow your business, #1 for top-of-mind awareness among websites and apps that help tradies and experts find clients and more work, and #1 for return on investment among digital lead generation platforms5 — reinforcing the value of the hipages service in helping tradies grow their business. +8% June MRR vs pcp to $7.5m $2,575 ARPU (+8% YoY) 2.6m Business-Household connections 73% Tradie brand awareness 3. Serviced businesses: the rolling number of unique trade businesses who were on a subscription or transactional product at some stage in the last 12 months. FY26 includes approximately 4,500 serviced businesses from VIZ Insurance, in which hipages acquired a majority stake and which has been consolidated from May 2026, excluding businesses already counted under hipages Australia. Prior years do not include VIZ. On a like-for-like basis excluding VIZ, FY26 serviced businesses were 49,800, up 2% on the prior year. Revenue per serviced business of $1,714 is calculated on the like-for-like basis. 4. Thrive Insights Research, hipages Brand Health Tracker, June 2026 (homeowners 30–65yo, metro and regional). 5. Publicis Sapient Research, competitive landscape analysis, May 2025. hipages Group Annual Report 2026 13 Business overview hipages New Zealand (Builderscrack) Performance FY26 saw the hipages New Zealand business deliver strong results in its first full year operating under the subscription model. Revenue grew 22% year-on-year to A$5.1 million, with recurring revenue growing 41% to A$4.8 million and now representing 94% of New Zealand revenue. Marketplace activity also grew strongly. Jobs posted on the platform increased 17% to 109,000 (refer to Figure 5), while connections¹ rose 15% to 140,000. Yield and customer quality The full subscription model is delivering the outcomes we expected. Subscription ARPU grew 26% year-on-year to A$1,501, while revenue per serviced business increased 22% to A$839 (refer to Figure 4), as we continued to optimise marketplace lead pricing and customer journeys. While customer numbers remained broadly stable — 6,100 serviced businesses² and 3,400 subscription businesses at the end of June 2026 — the quality of those customers improved significantly. Customers are more engaged with the platform, and our 12-month revenue retention rate improved to 46%, up from 37% in the prior year. The total base of businesses we serve in New Zealand also creates the opportunity to introduce products beyond the lead generation subscription, as we are doing in Australia. Combined with our ability to leverage learnings from the Australian business, New Zealand remains well positioned for continued profitable growth. 1. Connections occur when a tradie claims a job, triggering usage of their lead credits included in their subscription. 2. Serviced businesses: the rolling number of unique trade businesses who were on a subscription or transactional product at some stage in the last 12 months. A first full year on the subscription model, delivering strong yield growth. Figure 4: hipages New Zealand serviced businesses (‘000) and revenue per user (A$) FY22 FY23 FY24  Serviced businesses (’000) Revenue per serviced business (A$) FY25 FY26 4.2 6.1 6.1 6.3 4.7 $405 $839 $686 $536 $561 Figure 5: Jobs posted (‘000) on the hipages New Zealand (Builderscrack) platform FY22 FY23 FY24 FY25 FY26 109.1 92.9 79.6 80.0 54.9 14 hipages Group Annual Report 2026 Product Product investment in New Zealand focused on three areas. We completed a significant uplift to the platform’s interface and to the end-to-end journey from posting a job through to connecting with a trade business, improving both look and usability. We rebuilt the core marketplace engines: a new matching algorithm now aligns lead distribution with the connection model to drive higher connection rates. Additionally, the token pricing engine moved to fixed pricing tiers with real- time demand-based adjustments, giving customers a more transparent and defensible pricing model. We also launched Open Reviews, allowing households to rate trade businesses for work performed outside the platform, establishing Builderscrack as a reputation resource in its own right, independent of lead generation. Brand authority Continued optimisation of our SEM and SEO investment drove a 17% increase in jobs posted on the platform to 109,000 during FY26 (refer to Figure 5), building on the marketing channel expansion undertaken in the prior year. Builderscrack continues to be the largest marketplace for tradies in New Zealand. +22% Revenue growth YoY A$1,501 ARPU (+26% YoY) 6,100 hipages New Zealand serviced businesses 109,134 (+17%) Jobs posted during FY26 hipages Group Annual Report 2026 15 Group strategy From marketplace to platform: widening our value proposition and expanding our Total Addressable Market. From marketplace to platform hipages began as a directory of trade businesses in Australia, became a marketplace connecting households with trusted trade professionals, and has since expanded across Australia and New Zealand. FY26 was another important year in our evolution from a marketplace into a multi-product platform serving both trade businesses and households. That evolution takes us beyond lead generation and into the broader set of services trade businesses buy to run their operations. We think about it as ‘business in a box’. It improves retention, because each additional product a business uses embeds hipages further into how it works day to day. And it builds a proprietary data layer (job history, pricing, scheduling and business information) that makes every part of the platform work better for the customers on it. The expansion services we are building and acquiring each open a further pool of customer spend. These opportunities are complementary to our existing business and leverage the trusted position we have established within the ecosystem. Each expansion broadens our addressable market and increases our ability to capture a greater share of customer spend. There is also a significant untapped opportunity to monetise the household side of the marketplace, where we are investing in and exploring new products for these customers. VIZ Insurance acquisition Our acquisition of a majority stake in VIZ Insurance during FY26 is the latest illustration of our platform strategy in action. VIZ is a digital-first insurance platform purpose-built for Australian trade businesses, with specialised products for more than 85 trade occupations. Insurance is a logical adjacency. It is a non-discretionary, high-repeat product that trade businesses purchase every year and that is deeply embedded in how they operate — which makes it both a new revenue stream within our ecosystem and a retention driver embedded in our customers’ day-to-day operations. The acquisition added approximately 4,500 serviced businesses with limited existing overlap with our customer base, expanding our addressable market into a genuinely new adjacency. We acquired a 51% stake with a pathway to full ownership, while maintaining financial flexibility. Cross-selling has commenced through a referral program, with the cross-sell flow to be embedded directly into the product; and VIZ will launch further insurance products that will also be available to hipages customers. We believe VIZ demonstrates the effectiveness of our expansion strategy and provides a template for future opportunities. The expansion services we are building and acquiring each open a further pool of customer spend. 16 hipages Group Annual Report 2026