Announcement PDF hipages Group Holdings Ltd Level 10, 255 Pitt Street, Sydney NSW 2000 ABN: 67 644 430 839 hipagesgroup.com.au ASX Release 30 April 2026 Investor Day 2026 hipages Group Holdings Ltd (ASX:HPG) ) (“the Group” or “the Company”) is hosting its first Investor Day today, 30 April 2026. A copy of the presentations being made are attached. Recordings of the presentations will be available here within a few days of the event. -- Ends -- Authorised for release to the ASX by the Company Secretary of hipages Group Holdings Limited. Join hipages’ Investor Hub to receive the latest updates. Register and create an account at https://investors.hipagesgroup.com.au/auth/signup Further information: Ryan Thompson Christopher Kightley +61 423 151 378 +61 413 009 992 ryan.thompson@sodali.com christopher.kightley@sodali.com About hipages Group (ASX:HPG) hipages Group is an online tradie marketplace and Software-as-a-Service (SaaS) platform connecting trade businesses with residential and commercial consumers through its platforms hipages Australia and hipages New Zealand (Builderscrack). To date, nearly 5 million Australians and New Zealanders have used hipages Group to change the way they find, hire, and manage trusted trade businesses, providing more work to over 35,000 subscribed customers. hipages Group’s proprietary all-in-one platform for tradespeople, ‘hipages for business’, is key to the Company’s strategic evolution from marketplace to platform. The platform helps tradespeople build better businesses by managing their whole workflow from lead generation through to payment and completion. Find out more at www.hipages.com.au Investor Day 30th APRIL2026 HPG Investor Day 2026 - Agenda • Welcome & Introduction – Inese Kingsmill, hipages Group Chair • Founder Story & Growth Journey — RobySharon-Zipser, Co-Founder & CEO • Market Position & Adapting Our Marketing Approach — Jeff Lim, Chief Marketing Officer • Product Innovation — Sriya Vipin, Head of Product • Ecosystem Expansion — Rob Tolliday, Chief Revenue Officer • Financial Update — Jaco Jonker, Chief Financial and Operations Officer • Fireside Chat: Growth, Strategy & the Road Ahead — Inese Kingsmill, Roby Sharon-Zipser, Jaco Jonker, and Nicholas Gray in conversation with Brett Clegg hipages Group | 3 I N E SE K I N GS M I L L hipages Group Chair chair-and-ceos-agm-2025-addresses Welcome & Introduction hipages Group | 4 We would like to acknowledge the Traditional Custodians of the land on which we meet today, the Gadigal People of the Eora Nation, and pay our respects to their Elders past, present and emerging. hipages Group | 6 Founder story & growth journey R O B Y S H A R O N - Z I P S ER CEO & Co-Founder https://investors.hipagesgroup.com.au/webinars/MP72Jr- chair-and-ceos-agm-2025-addresses Why now? AI moving faster Technology that we predicted would take 3-5 years is arriving now - accelerating our entire product roadmap. Product evolution Our platform is transforming from a marketplace into a fully-integrated home improvement ecosystem. Market timing Trades are professionalising rapidly. Rising costs and competition are creating urgent demand for our solutions. The home improvement experience is broken and we are fixing it 10 In 2008 an awesome directory was enough - Today it isn’t Our vision & mission Vision Mission Where home improvement is seamless for everyone involved We power the brands that enable the home improvement industry to operate effortlessly Our moats Services Distribution Home Improvement Services are insulated 22 Years creating a network of trades across ANZ Data We know who is available in your area for your required services at that moment The ANZ home improvement market is enormous $170bn Per year spent on service providers $1.5bn Per year spent on marketing 85M Jobs per year in the home improvement industry 370K Businesses in the home improvement industry Source: Pub licis Sap ient (2024), Manag ement Estimate Our growth relays and expanding our TAM AUS tradie directory AUS marketplace NZ marketplace Job management flow Payments Review Management Finance Procurement Insurance Household Solutions Till 2021 2022-2024 Present Future hipages core business Geographic expansion: #1 across ANZ Evolution from Marketplace to Platform Expansion services & householder monetisation Illustrative selection only. Longer list of expansion services actively considered. TAM1: $1.2B (AUS Tradies spend on advertising services) TAM1: $1.8B (ANZ Tradies spend on advertising services and job management software) TAM1: $1.6B (ANZ Tradie spend on advertising services) 1 Publicis Sapient, 2024 The road ahead Market position & how we’re adapting our marketing approach in relation to AI J E F F L I M CMO https://investors.hipagesgroup.com.au/webinars/MP72Jr- chair-and-ceos-agm-2025-addresses hipages Group | 17 1 Thrive Insights Research Dec 25 Brand Tracker (homeowners and renters 30—65yo metro and regional) 2 Publicis Sapient competitive landscape analysis May 25 3 Households Total Awareness at 66% based on Thrive Insights Research Dec 25 Brand Tracker (homeowners and renters 30—65yo metro and regional) Doubling down on our market leadership position Tradie Households #1 Top of Mind Awareness 1,3 For websites/apps that connect you with tradies #1 Preferred 1 Way to connect with tradies #1 for Trusted Tradies 1 Perception of trustworthy tradies on the platform #1 #1 #1 Top of Mind Awareness 1 Way to grow your business 2 Return On Investment 2 For tradies For digital lead generation platforms For website/apps that help you find clients/more work hipages Group | 18 hipages is the #1 place for tradies to grow their businesses delivers the Return On Investment #1 for digital lead generation 1st Job completion rate 46% ofleads turn into completed jobs 1st Job size $2.5k average job size 1st takes the smallest % of job $ $32 $26 $19 $9 $9 $4 hipages Group | 19 AI: Adapting our Marketing Approach LLM Discoverability & Optimisation Customer Acquisition, Conversion & Engagement Marketing Productivity & Efficiencies 1 2 3 hipages Group | 20 1. LLM Discoverability & Optimisation 1 Peec.ai – ChatGPT, Perplexity, Gemini & AI Mode hipages Other Australian online marketplaces and directories in the category LLM visibility – Percentage of chats mentioning each brand hipages is leading AI/LLM visibility vs. competitors hipages Group | 21 1. LLM Discoverability & Optimisation ChatGPT integration brings households and businesses even closer together hipages Group | 22 2. Customer Acquisition, Conversion & Engagement AI-Assistant delivers a seamless end-to-end experience hipages Group | 23 2. Customer Acquisition & Engagement Coming soon: AI-enabled video job posting Provide tips for making a great video Upload or record a video and tell us what you want done Identify the category and write the job description for you Review, edit and submit hipages Group | 24 3. Marketing Productivity & Efficiencies LLMs, martech platform extensions and specialist tools hipages Group | 25 Product Innovation S R I Y A V I P I N Head of Product, Business Platform https://investors.hipagesgroup.com.au/webinars/MP72Jr- chair-and-ceos-agm-2025-addresses hipages Group | 26 Our evolution from Marketplace to Platform Expands the TAM Helping tradies and home improvement experts manage and grow their business Improves retention Builds data moat Significant retention benefit For tradies with 4+ Job Management actions per month Proprietary data layer Job history, pricing, scheduling, business information, etc. hipages Group | 27 Growth in Monthly Active Accounts (MAA) Number of Monthly Active Accounts1 (000's) of job management features 1.2 1.6 2.5 3.3 3.8 4.5 3.8 4.6 5.5 6.8 4% 5% 8% 10% 11% 13% 12% 14% 17% 21% Jun-24 Sep-24 Dec-24 Mar-25 Jun-25 Sep-25 Dec-25 Jan-26 Feb-26 Mar-26 Explorers (1 action p.m.) Adopters (2-3 actions p.m.) Power Users (4+ actions p.m.) % of total tradie base hipages Group | 28 Growth in power users 4+ actions The engagement threshold that defines a power user 30% → 40% 4% → 41% New Power Users have massively increased Existing Power Users have grown strongly throughout the year hipages Group | 29 Tradies feel like they’re in “admin hell” 1in 4 Tradies claim to have been forced to turn down work due to the burden of admin 68% Believe there are efficiencies to be gained though technology use hipages Group | 30 How we’re helping solve ”admin hell” How a tradie sees and accepts a job lead How they send estimates and set up times for a quote inspection How they can send an AI smart quote How they can convert a quote into an invoice and collect payment How they close out a job and solicit a customer review ScreenRecording_04-14-2026 13-51-27_1.MP4 Live product demo Future Capabilities Insights, Reporting & Recommendations ⦁ Tradies have no way of tracking their business growth and revenue across their entire pipeline ⦁ Always-on visibility about how their business is tracking beyond just at tax time Future Capabilities Virtual Assistant Ubiquitous agent, always available Like having an experienced team member permanently on standby Will be able to help tradies at multiple points in day-to-day life Ecosystem Expansion R O B TO L L I D A Y Chief Revenue Officer https://investors.hipagesgroup.com.au/webinars/MP72Jr- chair-and-ceos-agm-2025-addresses Unlocking a significantly larger addressable market with new services AUS tradie directory AUS marketplace NZ marketplace Job management flow Payments Till 2021 2022-2024 Present Future hipages core business Geographic expansion: #1 across ANZ Evolution from Marketplace to Platform Expansion services & householder monetisation Illustrative selection only. Longer list of expansion services actively considered. TAM1: $1.2B (AUS Tradies spend on advertising services) TAM1: $1.8B (ANZ Tradies spend on advertising services and job management software) TAM1: $1.6B (ANZ Tradie spend on advertising services) 1 Publicis Sapient, 2024 Review Management Finance Procurement Insurance Household Solutions 36 hipages Business Perks 37 hipages Group | 38 Acquisition of VIZ Insurance Digital-first insurance platform purpose-built for Australian tradies Perfect fit with hipages, and another step forward in our strategy Entry into high value adjacency Non-discretionary high-repeat product and revenue stream in our ecosystem Retention driver, embedded into our customers’ day-to-day operations 39 hipages Household Perks hipages Group | 40 Leveraging our assets to promote hipages Perks App Web Social Email Voice SMS 41 Deeply embedded experience hipages Group | 42 Financial update JACO JONKER CFO & COO hipages Group | 43 We are an established business with strong economics 1 before significant items (applies to FY22-24 only) Total Revenue EBITDA margin1 Free Cash Flow >$32m cash and no debt Scaled market leader Operating leverage Strong cash generation -$3.8m -$2.8m $2.1m $5.6m $8-10m FY22 FY23 FY24 FY25 FY26f Step changeinFCF 17.3% 18.3% 21.6% 23.6% 24-26% FY22 FY23 FY24 FY25 FY26f $61.9m $67.0m $75.8m $83.1m $90-91m FY22 FY23 FY24 FY25 FY26f hipages Group | 44 …generating ~45¢ FCF from every incremental dollar of revenue 1 Operating cash flow less lease repayment, less payments for intangible assets and PPE. Cash flows related to M&A and bank guarantee release are not considered part of free cash flow calculation. 75.8 83.1 90-91 2.1 5.6 8-10 FY24 FY25 FY26F Revenue FCF Revenue and Free Cash Flow1 ($m) +~$3.4m vs. Pcp (Midpoint) +~$7.4m vs. Pcp (Midpoint) ~45% Cash flow through rate Illustrative hipages Group | 45 Long-term potential profitability at scale HPG’s fixed cost profile amplifies operating leverage and unlocks significant profitability as the business scales 77% 73% 50% 20% 20% 20% 3% 7% 30% 100% 100% 100% FY24 FY25 Long-term (illustrative) Revenue Fixed Costs Variable Costs Management Cash EBIT1 Targeting 40-50% cash conversion2 on incremental Revenue Margin accretion over time (New Business acquisition, and other variable sales costs) (R&D, Capex, lease, other overheads ) Mgmt Cash EBIT1 long-term target 1 Includes capitalised and non-capitalised technology spend, and leases 2 47% in FY25. hipages Group | 46 Capital allocation priorities Drive growth with disciplined investment in core platform functionality, brand and marketing Accelerate growth with bolt-on acquisitions to provide new platform capability or distribution Return surplus capital to shareholders via buy-backs or dividends Inorganic growth Organic growth Capital management 1 2 3 hipages Group | 47 On-market share buy-back Note: hipages Group reserves the right to vary, suspend, or terminate the buyback at any time. 10% From 14th May 2026 Funded from existing cash facilities Exact cost and timing dependent on market conditions Conducted opportunistically over a period of up to 12 months of group issued share capital Fireside chat Host: Brett Clegg APAC Chair of Sodali & Co hipages Group | 49 HPG 2026 Investor Day - Fireside Chat Roby Sharon-Zipser CEO & Co-founder Jaco Jonker CFOO Inese Kingsmill Chair Nicholas Gray Non-Executive Director